01Potential pilot
Dynamic tiered pricing
Test early-bird, group and bundle pricing for public ISTQB/TMAP courses to fill seats three weeks before launch.
Training & Events Lead.
More than courses. More than events.
Let’s build what’s next.
What could we build together?01 / Role focus
One role. Seven connected opportunities.
I see a company within the company. A profitable learning business
that also opens doors, builds community and moves Tesena forward.
The roleTraining &
Events Lead
Events Lead
The roleFocus areaSuccess criteriaPossible initiatives
FOCUS 01 / 07
Profitability & growth
Run a company within the company: own the products, customers, operating budget and P&L.
What success looks like
Revenue & net profit growthA commercially stronger unit after one year, with measurable growth in revenue, gross margin and net profit.
A healthier revenue mixTrack contribution margin across custom corporate training and public accredited courses.
Cost discipline & event ROIManage venue, catering and materials costs against registration revenue and cost per attendee.
Agreed profit milestonesDeliver against agreed annual profit milestones; the supplied role brief links these to a performance bonus of up to CZK 600,000.
02 / Possible initiatives
From ambition to experiments.
Ideas to explore together. Not a fixed plan—starting points for a conversation.
Profitability & growth
02Potential pilot
Corporate learning subscriptions
Pilot prepaid annual learning credits for enterprise accounts, with allocated seats across the year.
03Potential pilot
Self-study digital bundles
Package self-study materials into asynchronous courses to generate revenue without additional trainer hours.
04Potential pilot
Premium masterclass series
Test one-day executive masterclasses, such as AI Quality Governance, at the proposed €320–€500 per seat.
01 / 07 focus areas · 28 possibilities
Based on the supplied role brief and success-metrics & pilot-project notes. Initiatives and numerical targets are proposals for discussion, not verified outcomes or agreed commitments.